Email marketing is one of, if not the most powerful form of digital marketing available. It should play a pivotal role in your marketing strategy because it covers so many bases like lead generation, brand awareness, audience growth, building relationships or even to just keep customers engaged between purchases or with your company.
The variety in email marketing is also what makes it so important and the options are almost endless, you have: welcome emails, newsletter emails, lead generation emails, seasonal marketing emails, automated response emails, individually tailored emails, invite emails, promotional emails, survey emails and the list continues. Of course you are not going to send all of these options at once. But, if properly tailored with an aligned marketing strategy, your marketing ROI should really start to see a rise.
