When it comes to a fantastic logo you have to think about what your brand is and what it represents. Once you have brainstormed the identity of your brand you are now ready to design your new logo. In order to get this right though it must consist of a few important things...
Firstly, does it grab your attention? If you are in a competitive consumer market this is especially important to you. Once you have the attention of your potential new customer/client though however, is it a good first impression? Your logo can be loud but if it's not making a great first impression then why bother grabbing the attention in the first place.
Lastly, if your logo has met the above criteria then it should now also be naturally memorable whilst separating you from competitors. But, to really make sure your logo sets you apart and to make future consumers choose you at the blink of an eye then it needs to make your company look ESTABLISHED!
If your logo looks premium compared to your competitors it will instantly reassure anyone looking that your are a better choice for their requirements.
