PPC or Pay-Per-Click is essentially a form of digital advertising in which you only pay for advertising if your ad is actually clicked on. Google Ads or Bing Ads are a method of 'buying' visits to your website. To answer the most common question in digital marketing 'can you get me to the top of page 1 on Google?', yes we can. There is many ways to do this but the quickest way by far is the Pay-Per-Click (PPC) method.
Why is this important? Well in very short, if your PPC marketing structure is set up correctly, your AD will show up and once it's clicked on, it will then take that customer to a specific page tailored to what they have just searched for on Google. Because this AD is designed to match the search term entered, you then already know that this potential customer is a warm or even HOT lead. This highly increases the chance of conversion once they enter your website. This conversion could be buying a product or becoming a new sales lead.
