SEO in brief is a detailed way in which you build a website to ensure that the most valuable traffic directs to your website in a larger scale than otherwise possible. Essentially you could have an incredibly stylish looking website filled with stunning content but if that website is not properly optimised then the chances are far less people are going to see what you have to offer.
This is a big problem as the world today predominantly chooses to find businesses and websites via search engines such as Google, rather than the traditional direct URL method. The use of search engines to find everything we want in todays world though is a actually a huge positive when you know what they like. If you implement SEO into your website it gives you an enormous leverage over competitors when it comes to those Google page rankings.
