If you are not familiar with social media advertising it is an incredibly powerful tool that shows paid ads to a specific target audience using social media platforms such as Facebook, Twitter, Instagram, Tik Tok etc.. All of these online platforms have an incredible amount of detailed information about their users which allows for advertising when done correctly to pin point the exact audience group required.
For a general consensus into social media advertising, over 7+ Million businesses use Facebook alone to advertise their products and 26% of users who click on an AD end up buying the product shown to them.
In this digital world it is integral that social media advertising is apart of any business that intends to grow their business to a larger scale.
