In business, social media is a tool that in the right hands can easily and quickly promote your brand and products to an ever growing audience.
Social media absolutely loves customer engagement. So much so it makes it as easy as possible for existing and potential new customers to share/find their experiences with and about a company with real ease. This engagement can rapidly grow the awareness of your brand or product but also the reputation if done correctly. Thus then brings a community, trust and most importantly new business.
