Marketing Agency | Colchester, Essex
It’s no longer an exaggeration to say that a company website is a necessity in today’s business landscape. With this in mind, making a strong first impression has never been more important. Statistics show that 94% of first impressions are influenced by a site’s web design, making an aesthetically pleasing design a key priority. However, while appearance is essential, functionality holds equal importance. A visually stunning website that doesn’t work properly can harm your reputation and reflect poorly on how the rest of your business operates.
While we’ve discussed the importance of creating a great website for your customer-facing presence, what makes a website truly valuable for the business behind it? This is where the difference between a mediocre website and an exceptional one becomes clear. A website is far more than just a digital brochure—it is one of the most powerful tools to scale your business. It should provide insights into the traffic it receives, including the volume of visitors and the types of people engaging with your content. This data, along with much more, can be leveraged to strategise and drive the growth of your business.